Project Tokyo Threads

Engaging Content and Seamless User Experience Helped Tokyo Threads Grow

Tokyo Threads, formerly known as Mouseopedia, rebranded their business from selling mousepads and desk mats to offering stylish, Japan-inspired fashion. Webnoxia provided expert SEO optimization and rebranding services, focusing on improving product page visibility, social media optimization, and sales strategies to boost online presence and grow their customer base.

Client: Tokyo Threads
Project Start Date: July 10, 2024
Project Completion Date: October 10, 2024
Project url: mouseopedia.redbubble.com
What They Needed: Tokyo Threads needed a rebranding strategy, along with SEO optimization for their e-commerce site, social media accounts, and product listings to help them shift from selling desk accessories to fashion items.
How We Helped: We rebranded Mouseopedia into Tokyo Threads, optimized their product pages for SEO, improved their social media presence, and created a strategy to enhance sales without paid campaigns, achieving a significant increase in organic growth.

Our Strategies

To help Tokyo Threads transition from selling desk accessories to fashion items, Webnoxia implemented a comprehensive SEO strategy. This included optimizing product pages with keyword-rich descriptions, improving social media engagement, and creating SEO-friendly content. We also ensured that Tokyo Threads' website and social platforms were aligned with their rebranding efforts, enhancing their customer experience and product visibility.

Our Challenges

The challenge was managing the transition from Mouseopedia, a brand focused on desk mats and mousepads, to Tokyo Threads, which offers Japanese-inspired fashion. This required us to redesign their website, rework their social media presence, and create a strong brand identity while keeping their existing customer base engaged. Additionally, all efforts had to be achieved without any paid advertising, relying solely on organic strategies.

Our Success

Through SEO optimization, rebranding, and strategic content creation, Webnoxia helped Tokyo Threads grow its sales and online presence. As a result, Tokyo Threads experienced increased traffic and engagement on their social media platforms, with significant improvements in product visibility. The website's organic traffic increased, and the sales strategy led to a marked rise in weekly sales from around $60 to over $150, all through organic growth.

Testimonial

Takahiro Yamamoto

CEO, Tokyo Threads